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- 👍AI won't recommend your podcast, unless you do this.
👍AI won't recommend your podcast, unless you do this.
Transcripts aren’t just for accessibility.
In This Edition
Have you asked ChatGPT to recommend a podcast in your genre yet?
I have. This is how it showed up.

Many podcasters miss out on new listeners simply because AI can’t “hear” their show.
ChatGPT and other AI tools can (and do!) recommend podcasts, but they can only do so if there’s enough written content for them to draw from.
Raise your hand if you thought transcripts were a waste of time.
Transcripts aren’t just for accessibility. They’re one of the best tools you can use to make sure AI’s like ChatGPT can actually find and better yet, understand your episodes.
Most podcasters skip this step, thinking that it’s extra work for little reward. I use to be one of these podcasters.
More and more, transcripts are putting podcasts “on the map” for anyone using AI to search or get suggestions.
What can you do about it?
Here’s how I would implement this knowledge as part of my strategy to boost my chances of getting recommended by LLM’s like ChatGPT:
Transcribe every episode. Posting transcripts on your website or host platform means AI (and Google!) can “read” your podcast. Without a transcript, to AI, it’s like your episode barely exists.
Write episode titles and descriptions like you’re explaining them to a new listener. Be clear about who the episode is for, what it’s about, and what value it delivers.
Get people talking about your podcast in other places.
The more your podcast is mentioned on blogs, social media, forums like Reddit, or even in newsletters, the more likely AI is to notice you. Just like in high school when everyone was talking about the same movie or song, AI pays attention to what gets mentioned a lot online.Answer Real Questions. Structure your episodes and their descriptions around questions your audience is asking. AI looks for answers to real problems, so make those easy to see and easy to read in your copy.
In summary, here are the 4 strategic steps you can take right now:
Add or update transcripts for all your episodes. Yes, all of them!
Refresh your episode titles and summaries with simple, straightforward language.
Encourage your community to write about, mention, and review your podcast.
And if your listeners submit great questions, use them as episode titles.
Grab this package deal today.
You’ve heard of Ladies Who Lunch and Ladies Who Lead, now it’s time for Ladies Who Podcast.
Whether you’ve been meaning to start a podcast, record your next episode, or finally take your voice seriously, this moment is for you. Because with a little extra time, you can make a lot more impact.
What is the package deal?
Purchase a 1-hour self-directed Solo Session at Latitude Podcast Studio for R800.00 before 9 August 2025 and you’ll also receive:
• An additional 1-hour Solo Session (redeemable until October 2025)
• A 1-year Podcast Club membership
• And a discount code from our friends at Eco Diva Natural - all natural superfood-infused skincare & makeup.
That’s R2000.00 worth of goodies for just R800.00!
Your voice matters. Your story counts. This is for all the Ladies Who Podcast.

3 Links To Help You Think Differently About Podcasting
1. Riverside can now host podcasts. The feature's still on Beta. | Riverside
2. Average runtimes of podcasts | Backstage
3. Nielsen and Edison launch podcast data into media planning | Podcasting Today
Speak again soon. Keep creating,
Sean

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Sean Loots is a multi-award-winning podcast host, producer, and consultant based in Cape Town, specialising in hands-on, full-service podcast strategy, production, and consultancy for agencies, businesses, coaches, and creators.