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The Podcast Catalyst — A newsletter by Sean Loots

Strategic thinking about podcasting, from one of Africa's leading podcast strategists. Every article, complete and early, for founders and creatives who are serious about building something that lasts.

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Sean Loots

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The Empty Theatre Problem.

What happens when a podcast launches and nobody is there to hear it.

Sean Loots

Aug 6, 2026

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3 min read

The African Women Who Podcast.

From true crime to wellness, rugby to intellectual property, Africa's female podcasters are everywhere.

Sean Loots

Jul 15, 2026

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6 min read

Most Podcasters Rush It.

The Trailer Is the Most Important Thing Your Podcast Will Ever Produce.

Sean Loots

Jun 10, 2026

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5 min read

The Show You Can Actually Sustain

Format, capacity, and the decisions that determine whether a podcast lasts

Sean Loots

The Question Every Founder Skips Before Starting a Podcast

May 12, 2026

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4 min read

The Question Every Founder Skips Before Starting a Podcast

And Why It Quietly Costs Them Everything

Sean Loots

🖊️80% of podcasts do not make it past episode ten.

Apr 9, 2026

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8 min read

🖊️80% of podcasts do not make it past episode ten.

Here's why.

Sean Loots

👍AI won't recommend your podcast, unless you do this.

Aug 8, 2025

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5 min read

👍AI won't recommend your podcast, unless you do this.

Transcripts aren’t just for accessibility.

Sean Loots

Jul 23, 2025

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4 min read

👍52% of Women do this.

A little extra time. A lot more impact.

Sean Loots

Jun 3, 2025

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2 min read

👍Tonight: YouTube Masterclass.

It's all going down at Podcast Club

Sean Loots

...

Archive

The Empty Theatre Problem.

The African Women Who Podcast.

Most Podcasters Rush It.

The Show You Can Actually Sustain

The Question Every Founder Skips Before Starting a Podcast

🖊️80% of podcasts do not make it past episode ten.

👍AI won't recommend your podcast, unless you do this.

👍52% of Women do this.

👍Tonight: YouTube Masterclass.

The Podcast Catalyst