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Hello podcast friends,

This is the 15th edition of The Podcast Catalyst. A warm welcome to those that recently subbed the newsy. I’m stoked that you found your squad!

Does your cover art do these 3 things?

It’s not too late to change it.

Good cover art is tricky to achieve. If you can coerce a designer friend into doing it for you, you should.

Alternatively, fork over some cash and get it done by a pro.

At this point I want to admit that I haven’t done either of these things.
I will also admit that I am control freak and have to tinker with colours and fonts and pictures. It’s my happy place.

So if that’s you too, I get it.

It is worth noting that good podcast cover art will:
> Stand out on a small screen;
> Most likely be made by a professional designer;
> Be simple.

So if you made your podcast cover art using Canva (like I did), here are a few things to avoid:

> Icons or images of microphones and headphones. It’s time you tell your potential listener something else about your work through your cover art.

> Animated / caricature versions of the hosts. Unless your show is about comics, for example. But even then, think about what this choice might communicate to a potential listener.

> Loads of text. Remember your cover art is a small icon on a small screen. Rather use the player logos and additional text on your socials or website. You might like this preview tool. 

I read somewhere that your cover art isn’t the be-all-and-end-all.
But it is a visual hype machine.

Ask yourself, does my podcast cover art still represent the podcast I am making?

It’s not too late to change it.

The Final Whistle

The South African Podcasters Guild is in the process of building a Podlist.
By adding your podcast to the list before 31 July 2024, you are automatically entered into the inaugural South African Podcast Awards. I think you should add yours now.
It’s free. Do it here.

Until the next time,
Keep creating.

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