👍Grow your podcast with this low-lift.

- Collaborate to grow your show.
- Podcast Club is less than R27-00 per month.

We often talk about ways to grow a podcast.

With a new A.I. tool launching every week and the onslaught of video proponents, not forgetting the drive for social media marketing, newsletters and even paid media options available to us, we forget about the most obvious opportunity to grow our shows.

Collaboration. 

You will be hard-pressed to find a seasoned podcaster that has not appeared on other podcasts. They (and I) will tell you how the simple act of guesting on a show similar to theirs helped grow their audience.

And here is why this approach is such a big win.

Remember when you published your very first episode and excitedly told a friend about it?

Like a good friend does, they responded with “Oh cool!” quickly followed by “Where can I listen to it?“ 

At which point you might have rattled off a few podcast platforms and then launched into how to download an app, search your show title and subscribe before rating the show…

And now you remember how the look on their face went from excited to overwhelmed at the prospect of listening to your new podcast.

Right here lies the problem and the solution.

Recruiting new audience members for your podcast is much easier when you target someone who is already listening to podcasts.

They already understand the ecosystem.

An even easier listener to recruit is one who listens to podcasts like yours.

So go to where the listeners are.
Collaborate with other audio creators in a similar niche to you.

You don’t need to spend more money or more time creating more content to grow your show.

You just need to show up where the listeners who already love your content are hanging out — and might not know about you yet.

“But Sean, how do I find podcasts like mine?” I hear you ask

1. Apple podcasts - “You might also like” section below your profile.
2. Spotify - “More podcasts like” section below your profile.
3. Rephonic - The 3D audience graph (on desktop) is super cool to play with.

Will you be trying this low-lift technique to grow your show?
If you’ve experimented with this approach before, I’d love to hear what you gained through the process.

I can’t wait to hear back from you. [ [email protected] ]

Have you ever felt like podcasting is one big solo mission?

Late-night editing. Publishing content into the void and hoping someone out there is noticing. Wondering if there is an easier way.

I get it.

And that’s why we’ve created Podcast Club – a cohort-based community for podcasters who want to connect, grow, and create without burning out or going it alone.

Step inside Podcast Club:
- Monthly online meetups (first Tuesday of the month)
- Support from fellow podcasters
- Tips, tools, and resources to grow your show
- Q&A sessions and Masterclass Nights 
- A safe space to ask “beginner” questions
- Opportunities to collaborate
- Plus regular access to a podcast coach, all for less than R27 per month (membership is R320 per year)

You don’t need a million downloads to belong here – just a mic, a message, and a desire to keep getting better.

Podcast Club is cohort-based capped at 20 creators per cohort.
An intentionally small group of passionate podcasters who connect, learn, and collaborate. A space where you can grow your podcast, get support, and stop going at it alone.

Keep creating,
Sean

Was this newsletter forwarded to you by a friend?
You must be really cool! Click below to subscribe and join for free.