👍Summer podcasts are chiselled in winter.

- Introducing Podcast Audit with Sean Loots.
- 5 links to podcast news you might have missed.
- Podcast Club is growing!

Have you ever noticed how glamorous and put-together celebrities look when walking the red carpet?

It is a very intentional process.

To be “award season ready”, actors often enter a workout regime that prepares them for the cameras. The All-Eyes-And-Ears-On-Me kind of ready.

This is generally done during “off season” - after filming, before the press junkets and media frenzy begin. It could be one way to interpret the adage that summer bodies are built in winter.

So why not podcasts too.

Introducing Podcast Audit with Sean Loots.

I have served as a judge for various podcast competitions, recorded countless hours of audio and hosted far too many interviews to have kept count. My brain is wired to access and review.

So how does a Podcast Audit with Sean Loots work?

1. Book your Podcast Audit.

2. We schedule a 30-minute call for a strategy check and to review your podcast purpose, goals and assets.

3. I review your podcast across platforms and prepare an audit report for you that evaluates:

• Your podcast’s external hooks. What draws listeners to your podcast? Where are you overshooting or under-delivering? This includes everything from episode titles, show descriptions, episode artwork and promotional assets.

• Your podcast’s internal hooks. By listening to two of your most recent episodes, I will identify what can be done to keep people listening right to the end.

4. Once my report is ready, we schedule a follow up 30 minute online call and work through the Podcast Audit together.

This sounds great, Sean! How much does it cost?

A comprehensive Podcast Audit takes roughly 2 weeks to complete, from initial call to final report and is R2250-00 per audit.

But today is your lucky day.

As a subscriber to this newsletter, if you book your Podcast Audit with Sean Loots before 30 May 2025 you can lock in a 25% introductory discount. (The initial call will be scheduled in June 2025.)

💥💥 Podcast Club members qualify for a further 25% discount. 💥💥

⏮⏮ Pause and Rewind on news you might have missed

• Creators pushed back on Spotify’s move to add podcast play counts.

• The Golden Globes to add Best Podcast Category in 2026.

• An Umbrella Strategy Podcasting can give your marketing the earworm edge.

• Move over, book clubs! The Guardian says The PodClub is the new way to connect, tell stories and find friends.

• YouTube Charts is adding top US podcasts to its rankings.

Have you ever felt like podcasting is one big solo mission?

During May we welcomed podcast marketing and growth strategist, Ana Xavier to pull up a seat and dish the deets at Podcast Club.

Ana has been involved in over 1000 hours of audio and recently released her 100th episode for The Podcast Space. Ana is also speaking at The Podcast Show in London today!

If you bump into her there be sure to snap a selfie and send it my way!

Ana’s Podcast Club masterclass brought discussions of monetization methods, overwhelm, and format diversity to the front of everyone’s mind. Hearing Ana’s take on content repurposing and finding audiences on platforms beyond traditional social media were also really interesting.

Join us at Podcast Club:
- Monthly online meetups (first Tuesday of the month)
- Support from fellow podcasters
- Tips, tools, and resources to grow your show
- Q&A sessions and quarterly Masterclass Nights 
- A safe space to ask “beginner” questions
- Opportunities to collaborate
- Regular access to a podcast coach, all for an annual membership of just R320.
- PLUS discounted offers on other services!

You don’t need a million downloads to belong here – just a mic, a message, and a desire to keep getting better.

Podcast Club is cohort-based capped at 20 creators per cohort.

An intentionally small group of passionate podcasters who connect, learn, and collaborate. A space where you can grow your podcast, get support, and stop going at it alone.

Keep creating,
Sean

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